Exhibition of Film

The Film premiere is the first real viewing of the film. This is the first showing of the film and all of the stars of the film come down to watch it. Having more popular stars helps bring in a bigger audience as people may like that certain actor/actress. The biggest stars are those who can open a film really well and guarantee that the film will do well in the opening weekend. However, they cannot save the film if it is a total disaster.

Cinemas remain the most important market of any film, if they do well in cinemas the film is guarantied to be brought out on DVD, etc. Major films which audiences love are played by large exhibitors whereas the smaller films are exhibited on smaller, local cinemas. These cinemas help low budget film creators get their chance to show audiences their creations and at the same time gain a profit.

Hundreds of copies of the film are produced by the distributors and then rented by exhibitors who are screening the film. Specialist companies then transport the reels to different cinemas across the country.

The box office production in a major part in the film business. Data about the films is continuous printed out to see how each film is doing. If the attendance to a certain film is always low, it will be cancelled as cinemas do not want to risk losing valuable income. Popular films that are performing well, will be shown on many screens throughout the cinema to bring in money.

Producers will constantly check reports to find out how much money is being made by the film. But realistically this money will then go back to the exhibitors and producers as they need paying aswell!