Institution of Film

A film's Writer will need to find an agent who can ensure that the Writer recieves the best deal. However, they cannot get an agent without some proof of the quality of their work. The Writer then also needs a Producer to develop the film.

The Producer will pitch the idea to potential funders. Also, if a production company can be persuaded they may offer development money and the possibility that they will become involved with the film. They will usually ask for a disproportionate amount of future profits, as only a tiny amount of films in this process will ever be made. Sales companies may offer money to projects which they believe are marketable, in exchange for the rights to sell the film to Distribution companies, who distribute the film to all venues. Broadcasters may pay for the rights to show the film on television.

For the next stage of finance, it is important that some countries offer tax-breaks to those who fund films. At the same time, many other Producers are also searching for funds. Money can come from interested private financiers, as most production companies aren't willing to pay for all the costs themselves. Most commonly, production companies from different countries will share the costs and then take the chance to show the film in their own nations. Sales companies will take the right to distribute the film in return for the funding. There are also various organisations of public investment who may be willing to help, such as BBC Films. However, financiers may demand significant changes to the film.

When the film is complete, the Producer will need the help of film marketing companies to advertise it and release it to the general public. The sales agent acts as the go-between person for the Producer and the marketing companies. A trailer is made to try to sell the film to an industrial audience. A sales pack is then produced containing the trailer and all the important information about the film, in an attempt to win over a Distribution company in the heavily competitive market. The Distribution company will commission their own trailers later on to show to the public. Stars and critical acclaim help the marketability of films. Once a film has been sold to the Distributors, it is no longer the responsibility of the Producer in the territories agreed upon.